As we all know, Google pretty much runs the internet. All SEO rules are geared up for and dictated by them because theirs is by far the most used search engine. Not only that, but Google Chrome is easily the most used browser. 55-60% of people use Google Chrome as their primary browser. So it pays to make sure that your website is fully optimised for Chrome – and that’s why you need a https website.
Yes, it’s important to optimise your site for all browsers – you don’t want to ignore how your site looks in Firefox on someone’s laptop, or on Safari on their iPhone. But when Google quietly whisper ‘jump’, you need to know how high.
Their latest change could have huge ramifications for any websites still containing HTTP pages. The changes are pretty straightforward, but you need to know about them all the same – especially if you’re an inbound marketer.
If your site has forms or input fields sitting on HTTP pages, you may well have noticed that it gets flagged up in the address bar on Chrome as ‘Not Secure’. And that’s not a good thing. A message like that will have users closing your tab quicker than you can say ‘Trojan horse’. You could also do without looking like you don’t keep up with the latest Google changes too. You need to migrate your website to a HTTPS website. And we’re talking sooner rather than later.
There are a couple of other new things being introduced by the kings of the internet as well. As of October 2017, the ‘Not Secure’ warning will appear on any pages where users enter information or data. Not just credit card forms on e-commerce sites. So if you’ve any forms on your site (and if you’re in inbound marketing you’ll have a fair few of them.), they’ll flag up as unsecured.
Also, any HTTP pages whatsoever, even those without forms, will display the same message when viewed using Google’s private ‘Incognito’ mode.
The changes have been talked about by Google before, but the official warning has just gone out to webmasters across the planet, so it’d make sense to sit up and listen.
Google Chrome Security Team Project Manager Emily Schechter said this about the changes:
“Eventually, we plan to show the “Not Secure” warning for all HTTP pages, even outside Incognito mode. We will publish updates as we approach future releases, but don’t wait to get started moving to HTTPS! HTTPS is easier and cheaper than ever before, and it enables both the best performance the web offers and powerful new features that are too sensitive for HTTP.”
It’s all part of Google’s wider plan to eradicate HTTP websites. It’s all about security and privacy and making sure that any data gathering that happens is safe and protected. Soon all HTTP sites will be labelled as ‘Not Secure’, so your move from HTTP to HTTPS website needs to happen. And quick.
To find out if your site is secure and how to make it HTTPS compliant, ask for a marketing review. We’ll show you how to get in Google’s good books easily.