There are some amazing content sources out there for those of you who are wanting to stay ahead of the trends in Inbound Marketing.  Here are some our favourites in a weekly round-up of great blog posts.  If you are a B2B company looking to grow your lead generation with Inbound Marketing then I’d recommend spending some quality time reading some of these posts.

Have a great Friday and happy reading.

Hubspot Blog

  • 8 of the Top Marketing Challenges Marketers Face Today [New Data]
    Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator. Curious about what kinds of obstacles other marketers are up against? We polled thousands of marketers on the challenges they face, as well ... read more
    From: Hubspot Marketing BlogPublished on 2017-05-26
  • How to Get Started With Paid Search [Free Guide]
    In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? How do you even do a Google AdWords campaign? To help you get started the right way, we're breaking down the basics of how to use paid search below. The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at ... read more
    From: Hubspot Marketing BlogPublished on 2017-05-26
  • The Harmful Effects of Sleeping With Technology [Infographic]
    Did you know that the average technology user in the United States spends nearly 11 hours per day looking at screens? Sure, a lot of that time is spent at work on computers and mobile devices, but the rest of it is spent at home. And as it turns out, exposure to screens and other technologies can have adverse health impacts -- especially if it's too close to bedtime. Two-thirds of Americans report that they have trouble sleeping, and too much technology could be the cause. Webpage FX created the following infographic that outlines how technology is being overused, the health ... read more
    From: Hubspot Marketing BlogPublished on 2017-05-26
  • How to Create a SMarketing Service Level Agreement
    At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned." And that's a problem. Here at HubSpot, we're lucky to have a strong, healthy relationship between marketing and sales. Our marketing and sales executives started out on the same team in the company's earliest days, and that collaboration has trickled down throughout the organization as it continues to grow. But it wasn't just luck, of course. ... read more
    From: Hubspot Marketing BlogPublished on 2017-05-25
  • 8 Signs of Emotional Intelligence in Leadership
    We write a lot about artificial intelligence here at HubSpot. You might be excited about it, or slightly concerned that AI will take your job -- and then take over the world. And while AI is important and interesting, I'm going to ask you to put a pin in that so we can talk about another type of intelligence: emotional intelligence. Emotional intelligence doesn't involve bots or machine learning, but it still could have a huge impact on your job, your success, and your happiness at work. By now, we all know that success isn't just about ... read more
    From: Hubspot Marketing BlogPublished on 2017-05-25

Adobe Marketing Cloud Blog

Oracle Marketing Blog

  • Accidental Sends and Apology Emails
    Mistakes happen. You’ve created your strategy, set up your template/content, scheduled the launch and then sat back and waited for the results to come pouring in. Except once it’s launched you’ve noticed it was accidentally sent to your full file because the proper filters weren’t in place. In sets the panic. When this happens, the first instinct some senders have is to send an apology email. DON’T. If this happens to you, before you make any impulse decisions, it’s important to take a step back and look at how your overall program has been impacted. Start by reviewing the data ... read more
    From: Oracle Marketing CloudPublished on 2017-05-25
  • 5 Steps to Lead Nurturing Success
    Marketing today is a fast-moving, highly competitive landscape where a proliferation of content from multiple brands competes for customer attention on a plethora of channels, platforms and technologies! Brand loyalty is ever more elusive as customers are faced with seemingly endless choice, and interactions with companies are often brief and low-commitment. What’s the answer to gaining and retaining customers in such a fragmented marketing environment?  Lead nurturing  Lead nurturing has emerged as a discipline helping prospective customers along a journey towards purchase, while building a relationship between them and your brand. What is lead nurturing? Lead nurturing focuses on educating ... read more
    From: Oracle Marketing CloudPublished on 2017-05-22

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