There are some amazing content sources out there for those of you who are wanting to stay ahead of the trends in Inbound Marketing.  Here are some our favourites in a weekly round-up of great blog posts.  If you are a B2B company looking to grow your lead generation with Inbound Marketing then I’d recommend spending some quality time reading some of these posts.

Have a great Friday and happy reading.

Hubspot Blog

  • Type A vs. Type B: Does Personality Type Matter at Work?
    We begin with a cast of two characters. One is organized, ambitious, competitive, and sometimes a little impatient. The other is laid-back, collaborative, creative and, sometimes, a little messy. Do you identify with one more than the other? Many of us already identify as either a "Type A" or "Type B" personality. Or, maybe you see yourself as a hybrid of both -- like those of us who schedule our time and manage to-do lists like maniacs, but can't recall the last time we made our beds. Here's how the two types tend to break down, according to ... read more
    From: Hubspot Marketing BlogPublished on 2017-04-21
  • How the Modern Viewer (& Cupcakes) Transformed Saturday Night Live
    Disclaimer: I love Saturday Night Live. Actually, that's a huge understatement. I grew up watching SNL, some of my role models are SNL veterans, and I regularly abandon Saturday night plans so I can watch the show live. So you can imagine my joy when SNL started going digital. After almost 40 years on the air, SNL began publishing clips from the show on NBC.com and YouTube, where videos racked up millions of views and changed how the show was watched. And since the introduction of more social media platforms, SNL has only gotten more innovative and creative ... read more
    From: Hubspot Marketing BlogPublished on 2017-04-21
  • Brain Typing & Skin Hearing: Everything You Need to Know About Facebook’s 2017 F8 Conference
    Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. What's more, over 1 billion users log onto Facebook every day. People go to Facebook for news and content consumption more than ever, and they use Facebook to connect with brands and publishers, as well as their friends and family. Simply put, if you're ... read more
    From: Hubspot Marketing BlogPublished on 2017-04-20
  • The Beginner’s Guide to Retargeting Campaigns [Free Ebook]
    If you've heard of retargeting and think it's a strategy you want to invest more in, you're in good company. According to a study by AdRoll, almost 90% of marketers are planning to increase or maintain their retargeting spend in the next year. Although it's a popular tactic for marketers, if you're new to retargeting, it can be tough to know how to get started. In this article, we'll cover the basics of retargeting and the ROI, lead generation, and lead conversion benefits it can bring to your marketing efforts.  The following is an excerpt from The Beginner's Guide to Retargeting, a free guide ... read more
    From: Hubspot Marketing BlogPublished on 2017-04-20
  • 24 Growth Hacks to Try Today
    When I find a good growth marketing resource, I remember it and hold onto it for dear life. Whether it’s a how-to video on a specific growth topic or an expert’s blog, I treasure every piece of quality advice I can find. But one thing that’s been a bit trickier to track down is a single, comprehensive list of the best growth hacks to put into practice, or at least experiment with. What’s something I can try today, for example, with content that I already have? When I surveyed my colleagues, I learned that I’m not the only one asking ... read more
    From: Hubspot Marketing BlogPublished on 2017-04-20

Adobe Marketing Cloud Blog

Oracle Marketing Blog

  • Connect With the Experts at #ModernCX
    Set against the glittering backdrop of Las Vegas, the Modern Customer Experience (#ModernCX) brings CX leaders together for one expansive event.  Thousands of like-minded professionals will convene April 25-27 to explore the latest technology innovations designed to differentiate brands on the CX battleground.  Modern CX, split into functional tracks like Modern Marketing, Modern Service, etc, delivers business and industry intelligence through keynote speakers (including celebrity guests), focused breakout sessions and personalized formats like the Wizard Bar. Located in the Marketing section of the Exhibit Experience, the Wizard Bar offers dedicated 1:1 time with Oracle product experts. I spoke to three past and future Wizards, who shared their ... read more
    From: Oracle Marketing CloudPublished on 2017-04-21
  • 3 Ways To Use Cross Channel Marketing To Reach Your Marketing Goals
    Despite that new media, platforms and ways to approach your customer are springing up like mushrooms, the real burning issue for marketers stays the same: what is the best strategy to reach customers and extend the business prosperity? Of course we know, there is no one, clear answer to that. All that matters is specificity of particular business and with that being said, business goals we want to achieve. After all nobody but you, knows what is most important: lead generating, building brand awareness, increasing revenue or engagement in offline channel. Despite those differentiations we identify 3 universal rules, to ... read more
    From: Oracle Marketing CloudPublished on 2017-04-20

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2017-04-06T10:51:23+00:00