There are some amazing content sources out there for those of you who are wanting to stay ahead of the trends in Inbound Marketing.  Here are some our favourites in a weekly round-up of great blog posts.  If you are a B2B company looking to grow your lead generation with Inbound Marketing then I’d recommend spending some quality time reading some of these posts.

Have a great Friday and happy reading.

Hubspot Blog

  • The Ultimate Guide for Finding & Reaching Out to Bloggers
    The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They're capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently. Reaching out to potential bloggers is a more intricate process nowadays than it was even five years ago. Great bloggers are constantly getting pitched by marketers, making it all the more important for you to stand out from the crowd if you want them to pay attention. Trust me, though: It's ... read more
    From: Hubspot Marketing BlogPublished on 2019-07-16
  • 13 Influencer Marketing Campaigns to Inspire and Get You Started With Your Own
    You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That's great news for marketers -- right? Not so fast. Even though a majority of marketers believe influencer marketing is a viable tactic, it's still incredibly challenging to report accurately on influencer campaign ROI. In fact, 78% of marketers said that determining the success of influencer marketing campaigns would be ... read more
    From: Hubspot Marketing BlogPublished on 2019-07-16
  • Hey Startups, HubSpot is now giving away free CRM + Email
    Many founders make the same mistake in the early days of their companies -- instead of building an integrated tech stack, they use a bunch of disconnected tools because these tools are cheap, or maybe even free. I know because I made this mistake. I started my first company in my early 20s. We were a web development shop building pretty cool technology, and yet could not figure out a good system to track our sales pipeline or manage leads. I actually taught our sales team a manual process that included flipbooks of business cards and tick sheets to track ... read more
    From: Hubspot Marketing BlogPublished on 2019-07-16
  • The 9 Best Free Email Marketing Tools in 2019
    In case you didn't know, email usage is at an all-time high. More than 3.7 billion people use email worldwide. With email usage so high, it's no wonder you likely constantly receive marketing emails from businesses. Email marketing works -- even in the B2B space. In fact, 86% of B2B marketers rely on email marketing campaigns to promote new business, which begs the question -- are you using email marketing effectively for your business? More importantly, are you using email marketing consistently at all? There are a ton of email marketing service tools out there to help you with ... read more
    From: Hubspot Marketing BlogPublished on 2019-07-16
  • 24 of the Best Email Subject Lines We’ve Ever Seen
    I'd venture to guess you get tons of emails in your inbox every day. From coupons, to daily deal sites, to newsletters, to password resets, to your mother wanting to know when you plan to visit -- it's a lot to sift through, never mind actually open. So what makes you want to take that extra step to actually open an email? Often, it's the subject line. After all, it's your very first impression of the email -- and from it, you'll do your best to judge the content on the inside. If you're an email marketer, or just someone ... read more
    From: Hubspot Marketing BlogPublished on 2019-07-15

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