Content marketing is about creating and distributing useful information that is of interest to your target audience and establishes your business as a valuable resource and industry thought leader; content should be at the core of your marketing strategy.
Google has always rewarded sites that have high quality content, but since the launch of the Panda 4.0 update last year, Google has begun penalising websites with low quality content. Meaning that content marketers have had to step up their efforts to ensure they stay ahead of the competition in the search engine results pages.
Creating ideas for fresh and high quality content for all of your businesses distribution channels can be overwhelming, from website copy, blogs, social media channels and email blasts – it can seem like a never ending task.
What if you could create multiple pieces of content from one idea ? – you can and we call it The Services Tree Branch.
The Services Tree Branch takes a piece of content on a specific topic or theme and branches it out into smaller pieces of content to be distributed over multiple channels.
Take for example our blog post “3 Tips to Improve Your Facebook Business Page” this could be broken down into smaller pieces of content in the following ways:
- 4 YouTube videos (1 covering all aspects and 3 tutorials covering each tip)
- 4 Email blasts
- 1 Infographic
- 1 Mini Guide
- 1 Slideshare Presentation
- 1 Landing page
- 32 Social media posts
By using this approach a further 44 pieces of content could be created from a single blog post. This is just one example of how better planning can lead to an effective content marketing strategy. It also demonstrates why blogging is a such an important place to start.
We know the hardest part of content creation is thinking of a ideas for content, grab a copy of our mindmap with over 50 Keyword Blog Title Ideas covering a range of subjects to kick start your content marketing efforts.