Linkedin is one of my favourite networks. As an Inbound Marketing company we are always encouraging clients to spend the time in LinkedIn making sure they connect with relevant groups so they can reach a wider audience with their content.
However, sometimes that content just doesn’t get the views it deserves. Do you have content that you have worked hard on creating, that simply isn’t getting the attention from your network?
You are not alone, we have talked in previous articles about the drop off in active engagement due to increasing levels of content marketing that is being adopted by bigger businesses, who have the resources to push out lots of good information to their contact base.
So it’s more important that your messages stand out from the crowd and LinkedIn have put together this great Slideshare presentation, with 15 tips for compelling content updates on their network.