Ever wondered how fast is fast when it comes to your site? You should check website speed – especially after a redesign or if you’ve made changes to the site.

A recent study shows that if your site is slow to load, you could be loosing half your visitors before they get to see more about your business.

In fact, reducing your website’s page load time can have a surprisingly positive impact on your entire marketing and sales pipelines. Up to 79% of customers who are dissatisfied with a website’s performance say they are less likely to buy from the same site again.

According to surveys done by Akamai, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. 79% of web shoppers who have trouble with web site performance say they won’t return to the site to buy again and around 44% of them would tell a friend if they had a poor experience shopping online.

To highlight the effects of page speed, check out the following infographic from the Hubspot Blog.

check website speed infographic

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