How can you improve your sales email subject lines to pique the interest of its recipients and increase open rates?
The GDPR places rigorous rules around consumer consent that puts the customer firmly in the driving seat in terms of who has their information and how long they can keep it for. While this may present some challenges to businesses, it is a very positive step for everyone.
Many advertisers take advantage of Facebook’s unique option to tailor audiences. But, as the full story of the Cambridge Analytica 'data hack' emerges, there is no doubt that Facebook are going to be hit with some pretty tough sanctions that will restrict just how specifically future ads can be targeted.
Last year, there was more interest in Artificial Intelligence among email marketers than ever before and 2018 is going to see a growing adoption of these technologies that push personalisation into individualisation.
The ‘General Data Privacy Regulation’ comes into force on May 25th 2018 and relates to how marketing companies and departments obtain, keep, maintain, process and use people’s personal data. Do you understand what this new legislation means for you?
As a B2B company you may be feeling a little left out of the retail Easter marketing opportunities and taking the time for a well deserved rest. Well don't put your feet up too quickly, as a B2B marketer you can still take advantage of the time of year.
this is not one of those blog posts that outlines how to write an email, how to choose a subject line and all the other good stuff that you can read online about how to construct a decent email. This article focusses on the one thing you need to know to improve email open rates for your business.