6 tips to help you handle negative comments on social media
Social media can be a vital marketing tool but it's inevitable you will receive negative comments. That's not the end of the world, provided you know how to handle these negative comments.
KFC Cleverly Use LOLs to Deflect From ‘Chicken Shortage’ Criticism
KFC's PR department save the day, turning the fast food giant's recent chicken shortage disaster around with a humble, humorous and very public apology in the form of a full page advert.
Why it pays to have a local content marketing strategy
A local content marketing strategy can be extremely effective at generating quality leads for your business for the simple reason that it reaches an audience who is likely to be highly receptive to your message.
Mixing Up the Perfect Email Marketing Cocktail
Today’s consumers have sophisticated palates so here's how to make sure your email content will refresh your email marketing campaigns in a way that really quenches your customers’ thirst.
How Facebook’s Drastic New Changes Will Affect Publishers Like You
Your Facebook feed is changing which spells bad news for brands. What can Publishers do to survive these latest changes to the Facebook News Feed?
Google’s Featured Snippets – They Could Be Impacting Your Traffic
Featured snippets from relevant web pages are displayed at the top of results after a search is made. But, are these featured snippets giving too much away so no link is clicked at all...?
Are Marketers ready for the GDPR?
The ‘General Data Privacy Regulation’ comes into force on May 25th 2018 and relates to how marketing companies and departments obtain, keep, maintain, process and use people’s personal data. Do you understand what this new legislation means for you?
Has email marketing had its day?
With so many other ways to reach customers, we consider all the reasons why we think email marketing is still effective and here to stay.
Googlebot: The Basics You Need to Know
Google have rebranded their data-gathering internet software recently so it is now Googlebot that crawls the web on their behalf. So, how do you make sure your website is Googlebot accessible?
New Character Limit on Twitter – What 280 Characters Means For You
The new character limit on Twitter has met with mixed reviews but what does it mean for you now that you have 280 characters to express your thoughts and ideas rather than cramming it all into just 140 characters?