Social media can be a vital marketing tool but it's inevitable you will receive negative comments. That's not the end of the world, provided you know how to handle these negative comments.
KFC's PR department save the day, turning the fast food giant's recent chicken shortage disaster around with a humble, humorous and very public apology in the form of a full page advert.
A local content marketing strategy can be extremely effective at generating quality leads for your business for the simple reason that it reaches an audience who is likely to be highly receptive to your message.
Your Facebook feed is changing which spells bad news for brands. What can Publishers do to survive these latest changes to the Facebook News Feed?
Featured snippets from relevant web pages are displayed at the top of results after a search is made. But, are these featured snippets giving too much away so no link is clicked at all...?
The ‘General Data Privacy Regulation’ comes into force on May 25th 2018 and relates to how marketing companies and departments obtain, keep, maintain, process and use people’s personal data. Do you understand what this new legislation means for you?
The new character limit on Twitter has met with mixed reviews but what does it mean for you now that you have 280 characters to express your thoughts and ideas rather than cramming it all into just 140 characters?