The GDPR places rigorous rules around consumer consent that puts the customer firmly in the driving seat in terms of who has their information and how long they can keep it for. While this may present some challenges to businesses, it is a very positive step for everyone.
Many advertisers take advantage of Facebook’s unique option to tailor audiences. But, as the full story of the Cambridge Analytica 'data hack' emerges, there is no doubt that Facebook are going to be hit with some pretty tough sanctions that will restrict just how specifically future ads can be targeted.
Last year, there was more interest in Artificial Intelligence among email marketers than ever before and 2018 is going to see a growing adoption of these technologies that push personalisation into individualisation.
Social media can be a vital marketing tool but it's inevitable you will receive negative comments. That's not the end of the world, provided you know how to handle these negative comments.
KFC's PR department save the day, turning the fast food giant's recent chicken shortage disaster around with a humble, humorous and very public apology in the form of a full page advert.
A local content marketing strategy can be extremely effective at generating quality leads for your business for the simple reason that it reaches an audience who is likely to be highly receptive to your message.
Your Facebook feed is changing which spells bad news for brands. What can Publishers do to survive these latest changes to the Facebook News Feed?
Featured snippets from relevant web pages are displayed at the top of results after a search is made. But, are these featured snippets giving too much away so no link is clicked at all...?
The ‘General Data Privacy Regulation’ comes into force on May 25th 2018 and relates to how marketing companies and departments obtain, keep, maintain, process and use people’s personal data. Do you understand what this new legislation means for you?